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Two Tech Leaders On Connecting With Customers During Times Of Crisis

Gina Narcisi

Two executives talked customer-centric strategies during unprecedented times and the advice they have for women in the channel heading into next year at the Women Of The Channel West Leadership Summit 2021.

The Customer Comes First

The past two years have changed the way nearly every business operates. That means that vendors and solution providers alike have had to take a step back, re-evaluate—and possibility recalibrate—their goals, while keeping the customer first in their minds.

At The Channel Company’s Women Of The Channel West Leadership Summit, two tech leaders talked about just that—how they adapted and changed on the fly to put customers at the heart of every decision. Lisa Allen, vice president of field sales at Dynabook, and Jennifer Binet, senior vice president, worldwide enterprise sales at Sectigo, talked about how their business has changed over the past 19 months, the importance of “giving to get,” connecting virtually when there are no other options, and times when things didn’t go so well.

Here’s what the executives had to say about defining customer-centric strategies during unprecedented times and the advice they have for women in the channel heading into 2022.

 
Gina Narcisi

Gina Narcisi is a senior editor covering the networking and telecom markets for CRN.com. Prior to joining CRN, she covered the networking, unified communications and cloud space for TechTarget. She can be reached at gnarcisi@thechannelcompany.com.

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