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10 AWS Channel Issues Raised By Partners

Amazon Web Services partners told CRN they would like to see the cloud computing market leader address a number of pressing issues, including channel conflict with AWS Professional Services consultants, a framework for smaller partners to engage with AWS and escalation issues that are impacting partners.

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Partners said many programs that AWS releases don’t work correctly when transacted through distributors. They cited issues, for example, with how billing works and the way customers expect to see their AWS bills. They said it makes it hard for partners to offer the same visibility that AWS offers directly and causes mistrust with customers.

We’re making the necessary changes to things like…billing to improve the visibility in terms of what the partners want to see versus what their end customers want to see. We’re improving how quickly we send out invoices to our partners, so that they can quickly turn around and send invoices to their customers.

Generally speaking, we’re making changes to the overall partner experience for distributors and for our resellers. We’ve made changes to allow, for example, our distribution partners to also transact with us on private pricing agreements — PPA agreements. That particular partner may not have full visibility of all the different changes that we’ve made over the last…12 months.

(In a follow-up email, an AWS spokesperson said, “We recently launched billing automation for qualifying AWS Distribution Program Partners in September. Billing automation helps reflect applicable program discounts in the distributors’ system-generated bills, thereby simplifying the billing experience, and provides visibility into near-real-time net costs.”)

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