The cloud continues to collapse the taxonomies that have long brought order to the channel.
Vendors are taking this to heart, restructuring their partner programs to break down the silos around ISVs, VARs, SIs, MSPs, and OEMs.
Google is the latest, recently having formed a new Global Partner Ecosystem organization that combines support for the diverse partners within the cloud giant's ecosystem. The realignment came out of Google's recognition that the lines were blurring between its partner types, and the provider wanted to actively triangulate relationships between those partners.
Amazon, in 2017, rebranded its partner program from the AWS Channel Reseller Program to the AWS Solution Provider Program, laying the groundwork to encourage partners to focus on the primacy of the solution over any particular type of service.
In 2019, expect the well-defined business models that have so long characterized the channel to further deteriorate, and partners to form alliances (or mergers) with each other to offer their joint customers solutions not limited by legacy practice areas.