Homepage Rankings and Research Companies Channelcast Marketing Matters CRNtv Events WOTC Cisco Partner Summit Digital 2020 HPE Zone The Business Continuity Center Enterprise Tech Provider Masergy Zenith Partner Program Newsroom Hitachi Vantara Digital Newsroom IBM Newsroom Juniper Newsroom Lenovo GoChannelFirst The IoT Integrator NetApp Data Fabric Intel Tech Provider Zone

10 Things To Know About Microsoft’s Partner Strategy

‘It‘s humbling to see our results, knowing 95 percent of everything we do comes through partners, and how partners have innovated and differentiated to give us this incredible success,’ says Nick Parker, Microsoft’s corporate vice president of Global Partner Solutions.

1   2   3   ... 11 Next

Microsoft’s intelligent cloud and edge focus coupled with its differentiation and scale have “exploded” opportunities for partners and are driving their success, according to Nick Parker, corporate vice president of Microsoft’s Global Partner Solutions.

“What we give them uniquely is this ability to take our innovation … and differentiate their own solutions,” Parker said. “Scale … is where we really see us sort of turbocharge these go-to-market offerings. They’re building solutions, getting them to market quickly with familiar and easy-to-use platforms. That‘s really what’s fueling so much of our success right now.”

Parker moved into his newly created role a year ago when Microsoft formed the Global Partner Solutions organization to bring together all of its intelligent cloud and intelligent edge commercial partners under one team: managed services partners, systems integrators, independent software vendors (ISVs) and device partners. In the past, when Parker served as corporate vice president of consumer and device sales, the device partners were managed separately from the others.

Five executives now report to Parker: new channel chief Rodney Clark, corporate vice president of global channel sales; Gavriella Schuster, corporate vice president of One Commercial Partner; Takuya Hirano, vice president of global systems integrator sales; Nicole Dezen, vice president of device partner sales; and Casey McGee, vice president of global ISV sales.

Here are some of Parker’s boldest statements about Microsoft’s partner strategy from his interview with CRN.

1   2   3   ... 11 Next

sponsored resources