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10 Things To Know About The Salesforce Acquisition Of Slack

Here’s a deeper dive into this week’s blockbuster announcement that CRM application giant Salesforce will buy popular collaboration app provider Slack for nearly $28 billion.

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Customer Base Overlap

Slack has more than 12 million active daily users, according to the company’s website. While many are using the free collaboration application, Slack has 142,000 paying customers as of Oct. 31, according to a Salesforce presentation.

There are more than 64,000 customers now using Slack Connect, the company’s application for collaborating with people outside of a company such as customers, partners and vendors.

Among Slack’s paid customers, 1,080 are generating more than $100,000 in annual recurring revenue. Slack corporate customers include Starbucks, TD Ameritrade, Target and Nordstrom.

During the Salesforce fiscal 2021 Q3 earnings call Tuesday, Benioff said that more than 90 percent of Slack’s enterprise customers are also Salesforce customers.

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