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10 Things To Know About The Salesforce Acquisition Of Slack

Here’s a deeper dive into this week’s blockbuster announcement that CRM application giant Salesforce will buy popular collaboration app provider Slack for nearly $28 billion.

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 Product Integration Plans

The vision is that Slack will become the front end “engagement layer” for the entire Salesforce cloud software portfolio – what Salesforce refers to as the Salesforce Customer 360 platform.

The Slack Connect collaboration application will be “where the conversations happen,” according to a Salesforce presentation on the acquisition. Slack will also be the vehicle that developers use to bring Salesforce workflows to users.

The two companies have worked together prior to the acquisition deal to develop links between their product offerings. Salesforce was one of Slack’s earliest integration partners and the two vendors have expanded and tightened their partnership over the last few years.

In October 2019 the two companies announced the Salesforce for Slack application, which allows sales and services professionals to more easily access and share information from Salesforce applications within Slack.

Salesforce will also have to decide the future of Chatter, the company’s own collaboration software it has offered since 2010 and which would appear to be redundant with the Slack acquisition.

 

 
 
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