In March, Google launched an online marketplace where third-party suppliers of on-demand, cloud computing applications, can offer their wares to supplement the Google Apps cloud suite.
In the same fashion as Apple and its widely popular App Store, the Google Apps Marketplace sells cloud computing applications that integrate with Google Apps. As of October, the Google Apps Marketplace boasted more than 200 applications targeting different segments including customer management, project management, productivity, accounting, education, legal and a host of other concentrations.
And solution providers are getting into the game too, with Cloud Sherpas offering its SherpaTools app to add new management functions on top of Google Apps. Google has said that in coming months it will look to better pair up its resellers and VARs with Google Apps Marketplace developers for even tighter integration.