According to Cicciari and Ormerod, cloud computing decisions can get bogged down by terms, acronyms and labels. It's important for prospective cloud customers to do their homework and get used to the terms which are specific to vendors before they walk down the aisle.

"You don't just jump right in head first if you don't understand some of the terms and technologies," Cicciari said.

"People need to understand what they're getting themselves into in the first place," Ormerod added.