Forego Short-Term Satisfaction To Achieve Long-Term Gain
Hertz said many solution providers end up not making the business transformation change because they refuse to forego short-term satisfaction in order to achieve long-term gain. He compares it to a child that can either have a single cookie that is put in front of him or four cookies if he can resist the single cookie for a certain period of time. The same is true, Hertz said, for solution providers. Most go for the "easy money" selling on-premise infrastructure solutions rather than investing in the future cloud services that will cannabilize their current business. "It's the path of least resistance," said Hertz. "It's harder for them to make investments and move customers to the cloud."