Setting price is always an art as much as it is a science. Popular strategies include competitive price comparisons, as well as sounding out the customers to get a sense of what the market will bear. Because Intermedia offers its services on an ongoing basis, the company provides the migrations as part of the contract. "We bundle it as part of the mail service that we provide," explained McCormick. "We do not charge for on-boarding."
In most cases, the best advice is to consider the on-boarding line item as part of the overall value proposition and make pricing decisions accordingly.