The 10 Coolest Cloud Startups Of 2013 (So Far)

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CEO: Ben Milne

Dwolla is giving credit card companies, as well as PayPal and other payment services, a run for their money with a network that allows cloud-based transactions -- with low fees and backing from credit unions -- without the use of plastic cards. The service connects directly to the users' bank accounts, and charges a flat rate of 25 cents for transactions higher than $10. Smaller amounts are delivered free of charge. By default, the receiver of the funds pays the service charge, but that can be reversed, if desired.

Dwolla, based in Des Moines, allows businesses or individuals to send money to emails, phone numbers, Facebook friends, LinkedIn connections, Twitter followers and any business that accepts the service. Money also can be sent to people who do not yet have a Dwolla account. The catch is they will have to set one up if they want to get paid.

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