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Decision Time: Which Kind Of Cloud Buyer Is Your Customer?

Leading cloud services provider 2nd Watch conducted a survey in which 400 IT professionals weighed in on the decision-making process for adopting cloud technologies. Here's what the company found.

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As The Cloud Matures, A Divide Emerges

The largest number of respondents, 42 percent, fell into the category of calculated buyers, testing one or two applications, but making no serious commitment to the cloud.

But the next largest group represented the other end of the spectrum -- 32 percent of the IT professionals said they were going with an all-in strategy.

Only 16 percent of the 400 who took the survey were grouped as market-driven, the middle category.

Another 10 percent split their responses evenly among two categories.

"Probably the most interesting thing for me, I was surprised at how high the percentage was for all-in buyers, and surprised at how low it was for market-driven," Matt Gerber, executive vice president of sales and marketing at 2nd Watch, told CRN.

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