14 Scenes From Amazon Web Services Re:Invent Customer And Partner Conference

Cranking Up The Buzz Machine

Amazon Web Services is king of the public cloud market for many reasons, and not all of them have to do with its multiyear head start on the competition. AWS is an obsessively competitive company that has been aggressive in rolling out new services, and it's not shy about muscling its way into markets where its partners operate.

But that's not dampening the enthusiasm of AWS partners that build features and functionality around the cloud giant's offerings. At AWS' annual re:Invent conference, held in Las Vegas in early October, the expo hall was even more action-packed than it has been in previous years. Indeed, there was almost a carnival atmosphere this year, as AWS partners showed off their latest and greatest stuff.

CRN walked the AWS re:Invent expo hall and here presents some of the most memorable sights we encountered.