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10 Signs The AWS Cloud Juggernaut Is Unstoppable

After the re:Invent conference and a stellar Q3 earnings call, it appears clear that AWS is unready and unwilling to even slightly relinquish its lead in the market.

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King Of The Cloud

One rule in the tech industry that mostly holds true is this: Wait long enough and you'll see today's giants cut down to size by tomorrow's upstarts.

For almost a decade now, conventional wisdom has dictated that at some point, some rival, somehow, is going to chip into the overwhelming first-mover advantage Amazon Web Services established for itself in the public cloud market.

But Amazon just has a funny way of brushing contenders off, innovating with the attitude of a startup while operating with the swagger of a multinational conglomerate.

Amazon's fourth annual re:Invent conference and its more-recent third-quarter earnings call leave the impression that AWS is simply unready and unwilling to even slightly relinquish its massive lead in the market.

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