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A Schism In Unified Communications: Why Cloud Is Mounting A Takeover

A survey from Evolve IP reveals cloud migration is being driven by mobility, work-from-home programs and personal device policies.

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Unified What?

Most of the professionals who responded to the Evolve IP survey didn't even know what "unified communications" means.

Because of that widespread unfamiliarity, Evolve IP suggested channel partners focus on specific UC features and business needs when marketing and messaging.

Google analytics prove that premise: Terms like "video conferencing" and "instant messaging" far outrank searches for "unified communications."

But the general lack of knowledge doesn't apply to larger organizations.

Of the respondents from companies with fewer than 100 employees, almost half weren't at all familiar with the term, and only 18.5 percent were very familiar with it. But of those from companies with more than 5,000 employees, 18.5 percent didn't know what "unified communications" means, and almost 40 percent were very familiar with the term.

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