The 10 Biggest Google Stories Of 2015


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The ABCs Of Google

The biggest Google story of the year might ultimately prove to be the least relevant to anyone in the channel.

Yes, Google technically became Alphabet, a holding company with several subsidiaries, but how that will affect the tech giant's partner community, if at all, remains to be seen.

At the same time, Google continued doing what it always does -- innovating like a startup and investing in technology that seems years away right up till the moment it's delivered as an honest-to-goodness product. 

But while the evolution of Google's technology, as usual, pleased partners in 2015, a big change to the company's channel structure at the start of the year wasn't universally well received.

Here are the 10 developments out of Mountain View, Calif., over the past year we think were of greatest interest to the channel.



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