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8 Reasons Why Google Believes It Can Still Dominate In The Cloud Market

Google is aiming to crack into the enterprise cloud computing market after the appointment of former VMware CEO Diane Greene. Here are eight reasons it believes it can be successful.

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Google Goes Greene

Google, despite years of trying to crack into the enterprise cloud computing market, is still way behind Amazon Web Services, Microsoft Azure and by some calculations, IBM SoftLayer. Until recently, Google's highest profile cloud customer was Snapchat, a photo-sharing service that's popular with the young folks, though not exactly synonymous with enterprise technology.

Now, with VMware co-founder and former CEO Diane Greene at the helm, Google's cloud business looks poised to start delivering on its vast promise. Greene leads Google's enterprise sales and engineering teams and is on a quest to attract large enterprises with a powerful yet economical set of cloud infrastructure services.

While Google still faces an uphill climb to catch AWS and Microsoft in the cloud infrastructure market, the Alphabet subsidiary believes it has a number of technological advantages over the competition. Following are eight reasons why Google believes it can leapfrog its competitors and eventually dominate the enterprise cloud market.

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