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Channel Chiefs: When, And When Not, To Move Storage To The Cloud

Channel chiefs at some of the storage industry's top vendors discuss the importance of the channel in helping customers decide when and how to move data to the cloud and whether that move could impact traditional storage business.

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To Cloud, Or Not To Cloud: That Is The Question

The pressure to move data to the cloud, whether to take advantage of perceived cost and flexibility advantages or because it’s supposedly the right thing to do, is ongoing. Research firm Markets and Markets, for instance, expects the global cloud storage market to grow from $18.9 billion in 2015 to $65.4 billion by 2020 for a compound annual growth rate (CAGR) of 28.2 percent.

But should solution providers rush their customers’ data to the cloud, or take a more measured approach? And if data moves to the cloud, how will that impact the traditional storage business of vendors and their channel partners?

To get a closer look at the cloud storage landscape, CRN asked the channel chiefs at five major storage vendors—Hewlett Packard Enterprise, EMC, Dell, NetApp and Pure Storage—how they are working with their channel partners to help them and their customers address data migration to the cloud.

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