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Channel Chiefs: When, And When Not, To Move Storage To The Cloud

Joseph F. Kovar

To Cloud, Or Not To Cloud: That Is The Question

The pressure to move data to the cloud, whether to take advantage of perceived cost and flexibility advantages or because it’s supposedly the right thing to do, is ongoing. Research firm Markets and Markets, for instance, expects the global cloud storage market to grow from $18.9 billion in 2015 to $65.4 billion by 2020 for a compound annual growth rate (CAGR) of 28.2 percent.

But should solution providers rush their customers’ data to the cloud, or take a more measured approach? And if data moves to the cloud, how will that impact the traditional storage business of vendors and their channel partners?

To get a closer look at the cloud storage landscape, CRN asked the channel chiefs at five major storage vendors—Hewlett Packard Enterprise, EMC, Dell, NetApp and Pure Storage—how they are working with their channel partners to help them and their customers address data migration to the cloud.

 
Joseph F. Kovar

Joseph F. Kovar is a senior editor and reporter for the storage and the non-tech-focused channel beats for CRN. He keeps readers abreast of the latest issues related to such areas as data life-cycle, business continuity and disaster recovery, and data centers, along with related services and software, while highlighting some of the key trends that impact the IT channel overall. He can be reached at jkovar@thechannelcompany.com.

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