Channel Chiefs: When, And When Not, To Move Storage To The Cloud
Joseph F. Kovar
NetApp Vice President of Global Channels Bill Lipsin
Bill Lipsin joined NetApp as vice president of global channels in May 2015 after leading several years of global channel management at Brocade and CA Technologies. One of CRN's 50 Most Influential Channel Chiefs, Lipsin has more than 30 years of industry experience with vendors, system integrators and solution providers.
At NetApp, Lipsin oversees the channel program of a company in flux as it responds to a storage industry that is facing a rapid move from legacy technology to potentially disruptive technologies such as all-flash storage and software-defined storage, as well as its own shift from its older 7-Mode operating system to its modern Ontap 9. The company over the past year has responded with a multiyear channel strategy that encompasses the changing customer needs for data management and the partners' evolving business models.
Lipsin holds a degree in Business Administration and Management from the University of British Columbia in Vancouver, Canada.