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Channel Chiefs: When, And When Not, To Move Storage To The Cloud

Joseph F. Kovar

Pure Storage Vice President of Global Channels and Alliances Michael Sotnick

Michael Sotnick, vice president of global channels and alliances at Pure Storage, leads the channel team at a relatively young storage vendor that is trying to shake up the industry with channel-only sales of all-flash storage technology.

Prior to joining Pure Storage in March 2015, Sotnick spent time managing channels for a number of vendors, including Moovweb, SAP America, ActivIdentity, Quest Software, and Dell after Dell acquired Quest. His channel chops were molded during the 10-plus years he spent at Veritas Software before that company was acquired by Symantec.

Sotnick is a business graduate of the University of Hartford in Connecticut.

 
Joseph F. Kovar

Joseph F. Kovar is a senior editor and reporter for the storage and the non-tech-focused channel beats for CRN. He keeps readers abreast of the latest issues related to such areas as data life-cycle, business continuity and disaster recovery, and data centers, along with related services and software, while highlighting some of the key trends that impact the IT channel overall. He can be reached at jkovar@thechannelcompany.com.

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