Google Makes Its Enterprise Cloud Mark
Despite some inherent technological advantages and unique assets, Google struggled for several years to lure big businesses and partners to the Google Cloud Platform.
But 2016 was the year in which the Mountain View, Calif.-based subsidiary of Alphabet established itself as an enterprise player by notching big customer wins and expanding its channel footprint.
Under the leadership of cloud chief Diane Greene, former CEO of VMware, Google has finally proved that it's serious about the enterprise. Now it has its sights set on the industry's two frontrunners: Microsoft Azure and Amazon Web Services.
That plan to catch the leaders involves differentiating Google's cloud by cost, networking infrastructure, and a set of advanced artificial intelligence features Google developed for its search business.
(For more of our 2016 retrospective, check out 'CRN's 2016 Tech Year In Review.')