InsideSales Playbooks

InsideSales, a Utah-based software developer partly owned by Salesforce and Microsoft, has been a pioneer in developing artificially intelligent sales tools. The company revamped its solution with the release of Playbooks, a next-generation platform for delivering predictive insight to sales agents gleaned from machine-learning algorithms and troves of contextual data. Playbooks streamlined and modernized the InsideSales user interface, added functionality around strategic contact strategies and integrations with communications features.