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Q&A: SADA Systems CEO On Why He's Investing Millions In The Cloud And Not Playing It Safe

SADA Systems CEO Tony Safoian speaks with CRN about why he's making a massive investment in the cloud and the tremendous opportunity it creates for solution providers, especially in the midmarket.

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SADA's Strategy

SADA Systems, a Google, Microsoft and Facebook partner based in Los Angeles, will pour $11 million into its business this year, a massive investment meant to capitalize on the booming cloud industry.

As the company's physical footprint, customer base and staff expand rapidly, CEO Tony Safoian is maintaining the posture that drove his success: investing in new technologies, surrounding himself with the most-skilled employees he can find, and focusing on midmarket customers.

Safoian founded and scaled SADA by taking risks, first bringing to market Google's fledgling Apps product, then doing the same with Microsoft Office 365. He's not about to play it safe now as the cloud market explodes.

To that end, SADA is competing with name-brand tech companies for talent, and even launching its own application development efforts.

Safoian told CRN no one knows the limits of the market, and he's eager to find out how large the business can become.

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