HPE Pointnext Chief Ana Pinczuk On The 'Swagger' Of The New Services Organization, The 'Unbounded' Opportunity And 'Increased Focus' On Partners

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The Dawn Of Pointnext

Ana Pinczuk, the head of Hewlett Packard Enterprise's Pointnext technology services business, spoke with CRN about the launch of HPE's newly redefined services organization, the increased focus on partners and the market opportunity around hybrid IT and Intelligent Edge.

Pinczuk, a 30-plus year industry sales veteran, came to HPE just two weeks ago from storage vendor Veritas, where she was executive vice president and chief product officer. Before that, she spent 15 years at Cisco where she held a number of high-level positions, including senior vice president of sales.

Pinczuk said HPE partners can expect an increased focus on teaming with partners as Pointnext moves to stake out the high ground in hybrid IT and Intelligent Edge. "With [my background], I am used to being very channel friendly," she said. "My commitment as I look at the value proposition from advisory [services] and transform[ational services] through professional [services] through operational services is to increase the importance of the channel, to scale through the channel, and to provide capabilities for the channel to upsell through the Pointnext capabilities."

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