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CRN Exclusive: New HPE Global Channel Chief Denzil Samuels On Synergy Sales Offensive, Dell's Channel 'Imitation' Game And Future Acquisitions

HPE Global Chief Channel Officer Denzil Samuels speaks with CRN about the company's Synergy blade replacement sales offensive, the channel battle with rival Dell EMC, and the channel plan for future acquisitions.

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Leading The Channel Charge At HPE

Hewlett Packard Enterprise Global Chief Channel Officer Chief Denzil Samuels, who took the top channel job at HPE just 69 days ago, is leading the channel charge around hybrid IT, intelligent edge and Internet of Things, and blockbuster new channel plays including HPE's Synergy composable infrastructure and SimpliVity.

Samuels, the former head of global channels for IoT superstar GE Digital and cloud highflier Salesforce, is leading the offensive to get partners fully up to speed on Synergy as a blade replacement platform.

"We never thought about Synergy as essentially being blade replacement," said Samuels in an interview with CRN. "But it actually can be a blade replacement providing bare metal, virtualization and containers at a price point that is much better than anything on the market."

Samuels, in fact, said competitors have yet to "figure out" the dramatic impact that Synergy is going to have in the market. "When they figure out what we have got there, honestly, it is going to create some shock waves," he said.

Beside Synergy, Samuels spoke with CRN about a wide range of issues including the channel battle with rival Dell EMC and the HPE channel plan for future acquisitions.

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