Is Google Unfair, Or Just Savvy?
On Tuesday, the European Union's antitrust regulator, the European Commission, issued a blistering take-down of a key tenet of Google's search advertising business -- the Google Shopping service. After an investigation, the European Commission determined that Google is unfairly favoring its own service's results in its market-dominating search engine. The commission slapped Google with a $2.7 billion fine, which is a record high amount for an antitrust case (Intel, the previous record holder, was fined $1.4 billion in 2014).
What do these actions mean for Google? In the following slides, we've summarized the key details of the case and how Google is responding.