'Let's Just Keep Our Foot On The Gas'
As the joint Dell EMC Partner Program approaches its one-year anniversary, the company is pushing new incentives into the channel to meet new revenue thresholds with a "call to action" to drive storage sales.
Leading the channel charge for bringing together Dell and EMC's partner marketing efforts is Cheryl Cook. "We are focused on share gain. We know that comes at the expense of our competitors," said Cook, senior vice president of global channel marketing, in an interview with CRN.
Cook speaks with CRN about a variety of topics from channel strategy and new tier revenue thresholds, to pushing partners to strictly sell Dell EMC offerings and what VMware's acquisition of VeloCloud means to partners.