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Dell EMC's Cook On New Tier Thresholds, Potential VMware Program Integration, VeloCloud, And Pushing Partners To Go 'All In'

'For partners that are going to be all in with Dell, we are going to be all in with them. They're building their business and making exclusive investments with us, so we want to reward them for that,' Dell EMC channel marketing leader Cheryl Cook tells CRN.

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What's your message to the Dell EMC channel community during this last fiscal quarter of 2018?

My message is seize the moment. We are at a really unique opportunity in the industry. You hear [Dell EMC channel leader] John Byrne sometimes say that people regard us as the dark horse of the channel. We're just in an enviable position in that our partners have huge tremendous growth potential with us. The message to the partners is, it's an extraordinary time for us. The growth opportunity for them in embracing and investing and engaging with Dell EMC is tremendous. Look at the momentum we have in the market right now. Let's just keep our foot on the gas.

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