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F5's Helfer On Partnering With AWS, Building Relationships With VMware And Cisco, And Making Cloud Economics Work For The Channel

F5 Networks channel chief David Helfer speaks with CRN about his company's major cloud push and partnering with major cloud providers like AWS, Microsoft Azure and Google.

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The competitive dynamic between Cisco and VMware must make that interesting.

It's an interesting engagement right now. There's fear out there. People are concerned, organizations are concerned about how they are going to scale up quickly enough to continue to stay relevant and it's a challenge we all have to look at ourselves in the mirror for. Customers want help, and they want help understanding their choices and how they can do it in a cost-effective way. Every one of them has a cloud strategy. It just depends at what pace and which apps they want to move first.

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