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F5's Helfer On Partnering With AWS, Building Relationships With VMware And Cisco, And Making Cloud Economics Work For The Channel

F5 Networks channel chief David Helfer speaks with CRN about his company's major cloud push and partnering with major cloud providers like AWS, Microsoft Azure and Google.

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Where have you seen the most growth in the last year?

Our dedication to partners has not changed at all, but the evolution over the last 12 to 18 months has been incredible. If I think back to 2017, entering our sales conference a year ago, we had just hired our vice president of global cloud sales [Chad Whalen] within our partner organization, and that's a different type of relationship, it's public cloud, it's AWS, Azure, Google, the things we do with even IBM. We wanted an organization that did nothing other than help drive that. That's been our fastest-growing entity in our partner business. Fast forward a year, and what we have done in public cloud, we have our AWS security competency. That's a huge step for us.

What does that mean for partners?

We look at the competency we have and what we can help our partners with. We move more workloads than anyone. We want to be agnostic, whether it's private, hybrid or full public. We want to help our partners move workloads and not be fearful of moving workloads.

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