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F5's Helfer On Partnering With AWS, Building Relationships With VMware And Cisco, And Making Cloud Economics Work For The Channel

F5 Networks channel chief David Helfer speaks with CRN about his company's major cloud push and partnering with major cloud providers like AWS, Microsoft Azure and Google.

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How much traction have you seen in the early days of your AWS partnership?

What's interesting about our AWS partnership and the Channel Opportunity Registration Program is there are AWS partners that will register an opportunity with F5 on moving a secure workload that may not be a partner of F5's. But what that does is provide an opportunity for us to have a born-in-the-cloud, cloud enablement partner recruitment conversation. Then we can sit down with that partner and say, 'We know you're an AWS partner, and we know you're selling VEs. We'd like you to be a cloud enablement partner of F5's and here's some of the value and benefits you'll see by doing that.' We've seen a significant amount of traction with AWS, and I don't see that slowing down at all.

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