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Cisco's Nirav Sheth On Driving Services With ConnectWise, Cultivating Born-In-The-Cloud Partners And Playing Nice With AWS

Matt Brown

How deep are the born-in-the-cloud type partners getting with Cisco?

In some cases, they're getting really deep with us. We've seen partners that were historically not very strong Cisco partners, who had started their business in, say, legacy private cloud, they quickly diversified and got into public cloud and are top AWS partners, and from there they recognize it's a multi-cloud world and have achieved Gold status with Cisco. We're seeing a lot of different models emerge. We want to make sure our reseller community is successful, so we're arming them with assets that they can bring to bear to make them more profitable. If you're hitting the cloud buyer, you're hitting the app buyer. If you're hitting the app buyer, you're starting to move your way into the line of business.

 
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