CRN Interview: SADA Systems CEO Says Only Agile Solution Providers Will Survive
What's your advice to partners who are ready to invest in new providers or technologies?
I think part of going big with any partner is just deciding to be focused with your investments. We were both narrow and deep with both Google and Microsoft, and when we decided to [partner with both providers], we went all-in and put in the right structure and investments.
For example, we invested in Google Cloud five or six years before it became a thing that we could resell had a clear path from Google. But we knew it was going to become a relevant platform in the market. Don't give up. If you're certain about a particular investment or strategy, you may be the only one doing it, and it may be so early that there's no revenue yet.