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10 Key Takeaways From Microsoft Execs On Cloud, AI And Windows

Kyle Alspach and Gina Narcisi

New Hardware Aimed At Driving Windows 10 Adoption

As of May, Windows 10 was running on 39.3 percent of all Windows PCs, according to analytics firm Net Applications. However, Windows 10 continued to trail Windows 7, which is running on 47.3 percent of all Windows PCs, the firm reported. Microsoft executives believe that new hardware should help to drive the transition from Windows 7 to Windows 10 in the lead-up to the end of Windows 7 support in January 2020. Michelle Niethammer, who works with OEM hardware partners as general manager for Microsoft's Partner Device and Solutions team, pointed to increasingly common features in Windows 10 PCs such as Windows Hello facial authentication, touch screens and digital pen support, as well as enhanced portability and battery life for new devices. Some OEMs are also releasing Windows 10 devices that are "always connected" with the ability to switch automatically between Wi-Fi and LTE, she noted.

"It's really about trying to modernize the PC," Niethammer said. Users "may not know the scenarios that exist and why they'd want a new PC. Yes, [some users are] still using Windows 7, because they don't understand what's possible. And we want their new PC to do so much more than what your Windows 7 PC did."

 
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