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10 Key Takeaways From Microsoft Execs On Cloud, AI And Windows

Kyle Alspach and Gina Narcisi

Prioritizing The Selling Of Partner Services

Microsoft wants partners to know that it is heads-down focused on selling third-party services at the same priority as selling its own services. In fact, Schuster said that the company is doing everything it can to make that equivalency known to its channel ecosystem.

To make that a reality, Microsoft is relying on AppSource -- an app store for both Microsoft and partner applications -- as its one-stop shop to house both partners, as well as its own products and services. Microsoft wants customers to know that AppSource will be the common catalog for all solutions, according to Charlotte Yarkoni, corporate vice president for Microsoft Azure.

 
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