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10 Key Takeaways From Microsoft Execs On Cloud, AI And Windows

Kyle Alspach and Gina Narcisi

Simplifying Incentive Programs And Enabling New Workloads

Simplification and transparency for partners is the name of the game this year for Microsoft. The company last year committed to collapsing the number of incentive programs from more than 200 programs, and it's still in the process of boiling some of its processes down even further. Schuster said that in addition to simplifying partner engagement and incentives, the engineering team is working to simplify tooling for partners and create single engagement points.

Perhaps most importantly, rather than focusing on whether a customer contract is brand-new, or being renewed, Microsoft wants to help partners find and build new workloads across new solution areas. "We are moving everything to kind of focus on that, and it will help our partners to know more consistently that it doesn’t matter where the customer was at in that journey," Schuster said. "If they have a new workload, that's what we want to do together."

 
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