Last week, Salesforce wrapped up its Dreamforce mega-conference, and a whopping 170,000 registered attendees (and who knows how many beyond that) cleared out of San Francisco.
The explosion of tech, business, networking, philanthropy and social activism took place on a scale like no other event. But looking past the spectacle of celebrities, activists and other notable attendees (such as former President Barack Obama), one could see Salesforce's strategy emerging to take its cloud software business to new heights.
The industry's dominant CRM vendor and cloud pioneer is looking to meet its founder's ambitious goal of doubling revenue over the next few years by focusing on two areas that will make it the center of the customers' IT environment: integration and data.
Salesforce is applying those principles through its Customer 360 vision—one built on the foundation of recent blockbuster acquisitions.
Here are CRN's five takeaways from Dreamforce 2019.