Einstein AI Everywhere
Einstein was officially introduced to the Salesforce community at Dreamforce 2016.
The CRM leader's AI platform and feature set has evolved in the three years since, and now its capabilities are pervasive across the Salesforce portfolio.
Randy Davis, a partner at Chicago-based Salesforce consultant Sikich, told CRN: "It was a consistent theme through all the keynotes-- driving customer value through artificial intelligence. There seems to be an increased investment in AI."
Salesforce CEO Marc Benioff told attendees of his opening keynote: "It's incredible how artificial intelligence is becoming such a pervasive part of our world."
The most noteworthy of Einstein innovations delivered this year is the ability for "our customers' customer to be able to call and talk to Einstein directly," Benioff told Salesforce co-founder and CTO Parker Harris during the opening Dreamforce keynote.
The two demonstrated that capability with a new no-code platform for building voice-integrated, intelligent apps called Einstein Voice Skills.