Dreamforce 2019 hosted tech notables, business moguls, musicians, actors, athletes and even a former president of the United States.
Salesforce's technology partners were also omnipresent, even those like Apple and Google that didn't officially sponsor the event.
But notably absent was Microsoft.
The software giant wasn't a sponsor or represented on the exhibition floor. And the only learning session to even reference Microsoft was around integrating email into Sales Cloud.
Which was unexpected, as Salesforce and Microsoft, once bitter rivals, have been playing very nice of late and looking to jointly promote that relationship.
The week before the conference began, Salesforce named Microsoft Azure the public cloud provider for its Marketing Cloud. At the same time, it revealed a new integration between Salesforce Sales and Service Clouds with Microsoft Teams—Microsoft’s communication and collaboration platform—which is expected to go active in late 2020.