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5 Keys To Dell’s Revamped As-A-Service Strategy: Dell SVP

Dell Technologies Senior Vice President of Product Marketing Sam Grocott breaks down five key strategies and elements in Dell’s new as-a-service Project Apex launch.

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Project Apex Isn’t Just An External Strategy, But Internal As Well

Project Apex really is that north star and strategy that we’ll be driving externally and internally at Dell Technologies to align to this as-a-service and cloud experience. Project Apex is our strategy to deliver a radically simplified as-a-service and cloud experience to our customers and partners. This will allow us to bring together not only our external message in how we communicate our offers as we go forward, but also internally in how we align and transform to deliver this as-a-service experience across all the various functions across Dell Technologies. It’s a unifying effort.

This is directionally where we’re going with the portfolio that will bring those solutions together and allow us to simplify not only how we message and deliver these solutions to customers, but even internally—this is a transformation across the company. This is how we sell products, how we market products, how we build products, how we finance products—the whole end-to-end value chain is moving toward Project Apex. … It will ultimately deliver the industry’s most flexible and simplest as-a-service experience for on-premises infrastructure.

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