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5 Keys To Dell’s Revamped As-A-Service Strategy: Dell SVP

Dell Technologies Senior Vice President of Product Marketing Sam Grocott breaks down five key strategies and elements in Dell’s new as-a-service Project Apex launch.

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As-A-Service ‘Simplicity’

The value of Apex is simplicity, choice and consistency. With Apex we’re going to be able to bring that simplicity in how organizations consume and manage infrastructure. We want them more focused on managing their business, not their infrastructure. We’re doing that by delivering turnkey as-a-service solutions that are fully managed by Dell Technologies but that can scale up or down and can be managed under a single web interface to give them that single tool and that ease-of-use experience. … The solution will be deployed, managed and owned by Dell Technologies or a channel partner.

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