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5 Keys To Dell’s Revamped As-A-Service Strategy: Dell SVP

Dell Technologies Senior Vice President of Product Marketing Sam Grocott breaks down five key strategies and elements in Dell’s new as-a-service Project Apex launch.

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Big Launches To Come

Dell Technologies Storage as a Service is our first launch. We’ll continue to layer on horizonal capabilities around Compute as a Service, Data Protection as a Service, and PC as a Service in the coming months. So we’re going to scale out our as-a-service offers across the entire portfolio. We’ll also go vertical with this as well, so look for solutions such as SAP as a Service or VDI as a Service that will start to come out as well over time.

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