5 Major Citrix Partner Program Changes In 2022
Wade Tyler Millward
The changes come after Citrix leaders – including interim President and CEO Bob Calderoni – acknowledged“missteps” in go-to-market and how channel partners are rewarded.
Mark Palomba To Leave Citrix
One of the biggest changes for the Fort Lauderdale, Fla.-based virtualization and cloud computing vendor is the end of Mark Palomba’s time as the company’s channel chief.
Hector Lima, Citrix’s executive vice president and chief customer officer, said Palomba will leave the role as Citrix reorganizes its channel partner program to provide a simpler and faster experience for partners.
“A lot of what I’m talking about here is decentralizing what we have now as a centralized channel function,” Lima said.
He said that partners’ voices “will be amplified now because we’re moving that empowerment to the field.”
Palomba—or more formally, the company’s senior vice president of worldwide partner sales and ecosystems—will stay in his role through the acquisition, Lima said. After that, Palomba may transition into a new role or leave the company.