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5 Reasons IBM Red Hat OpenShift Is Driving A ‘Big Uptick’ In Partner Engagement

IBM Senior Vice President Cloud and Data Platform Rob Thomas, who oversees the IBM software business, says the company is seeing a ‘big uptick’ in partner engagement as it accelerates its Red Hat OpenShift software blitz.

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IBM’s Red Hat OpenShift Innovation Advantage

There are three big vectors to the IBM strategy. One is a bet on open technology and innovation. We are building all of our software on top of Red Hat OpenShift. I think we are the only company that is committed to an open-source platform to that extent.

The second vector is a vibrant ecosystem. You heard it from [IBM CEO] Arvind [Krishna], and you’ll hear it from me. I see us doing more than half of our revenue through the ecosystem, which would be effectively doubling from where it is today, and that is happening over I think a fairly short period of time.

The third big bet is around what we call an experiential go-to- market, which is customers want technical salespeople to roll up their sleeves and get stuff working in their environment. So we announced the go-to-market changes earlier this year to deliver that.

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