Better Customer Control Of Data And Infrastructure
Dell’s Apex lets customers choose where their IT infrastructure resides whether in private cloud, hybrid cloud, or in a colocation or edge facility – all managed in one place. Clarke said customers have better control of their own data within whatever IT environment they choose versus the public cloud, while Dell will provide continuous delivery of new features and offers.
“In the purest sense, we built a capability that is cloud native and brings the cloud operating model in place. We built a cloud control plane that allows us to work across our infrastructure [such as our] Cloud IQ that works from the cloud and manages our storage assets. We have built these tools and capabilities to deliver the very model and the very set of capabilities that customers have received from the public cloud, yet give them all of the agility and the control that they desire to have without having to be forced to move data from on-prem to off-prem to control the things that they want,” said Clarke.