Partners’ Reactions To Jassy’s Forthcoming New Role
Jassy led and built AWS into the “most transformational technology platform and ecosystem in history,” according to Simon Anderson, CEO at Mission, a Los Angeles-based managed services provider and AWS Premier Consulting Partner.
“Andy’s leadership in reinventing infrastructure software and services, and developing powerful new tools for business innovation and growth -- including machine learning and the Internet of Things -- is second to none,” Anderson said. “Importantly, he has been able to combine that technological prowess with an obsession for customer success, which has delivered a winning combination for companies and AWS partners worldwide.”
Once Jassy takes over as Amazon CEO, he could help channel partners more easily engage with multiple Amazon businesses collectively, according to Deloitte Consulting’s Bauer.
Jassy was fast to recognize the importance of partners, and his “partner obsession” has helped drive AWS’s growth, Bauer said.
“He realized that clients’ demand for AWS cloud exceeded what any one company could deliver, especially globally; hence, a strong partner ecosystem was required,” Bauer said. “But he didn’t stop there: AWS invests alongside their partners in large, go-to-market solution ideas. AWS has also built an operation dedicated to providing training pathways focused on AWS service.”
Three years ago, Deloitte’s go-to-market engagement with Amazon was almost 100 percent focused on the AWS business, according to Bauer.
“Not only is our work with AWS evolving and exponentially growing, but Deloitte is evaluating and acting upon a go-to-market relationship with several additional Amazon businesses, such as Twitch, Just Walk Out, Amazon Marketing and Alexa,” Bauer said. “Today, several Amazon businesses have relevance to enterprise customers. The ‘partner obsession’ Jassy pushed at AWS should accelerate the growth of these other Amazon businesses. There is also an opportunity for Jassy to streamline the ability for partners to engage with multiple Amazon businesses collectively and not as individual business units. This would be a huge win for Amazon and its partner network.”
Jassy was the natural heir apparent to Amazon’s CEO role, according to Ambuj Kumar, CEO and co-founder of Fortanix, a Mountain View, Calif.-based multi-cloud security company and AWS partner.
“AWS was born as a result of selling the excess infrastructure capacity Amazon built for its retail business,” Kumar said. “Cloud took off beyond anyone’s imagination. It would take Microsoft eight years to launch its competitive product, Azure. AWS has been providing more gross profit dollars to the company than the retail business. It’s only appropriate that now AWS’ leader is taking over the mothership as if to acknowledge that the cloud now leads the overall direction of the company. In a way, Andy has been groomed for this role for a long time.”
Brad Jackson, CEO of Slalom, called Jassy “the most curious, humble and brilliant CEO of our time.”
“His relentless focus on invention, customer value and opportunity for all is something I think about and am inspired by each day,” said Jackson, whose Seattle-based company is an AWS Premier Consulting Partner focused on strategy, technology, and business transformation.
“Andy and Jeff are a remarkable team, and I believe Andy’s move to become Amazon’s CEO and Jeff’s to executive chairman will create even higher levels of success for both customers and partners,” Jackson said.