Company And Product Synergies
Citrix said the acquisition of Wrike will allow it to provide a comprehensive, cloud-delivered digital workspace that allows employees to securely access, collaborate on and execute work, enabling structured and unstructured operations, team collaboration, and document-based workflows, according to the company.
Citrix said it will provide more details on its plans to integrate the two companies’ product portfolios when the acquisition closes.
The addition of Wrike’s cloud-native capabilities will accelerate Citrix’s efforts to shift its business model to the cloud, the company said, and build on its strategy to offer a complete SaaS-based work platform that addresses the needs of various functional groups across the enterprise.
Combining Wrike and Citrix will unlock new revenue opportunities both within the existing installed bases of the two companies and within new line-of business buying centers including marketing, professional services and human resource management, Citrix said.
The combined company will have 400,000 customers across 140 countries.