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5 Things To Know About Google’s Acquisition Of Looker Data Sciences

‘Looker extends our business analytics offering with two important capabilities --first, the ability to define business metrics once in a consistent way across data sources,’ Google Cloud CEO Thomas Kurian says. ‘Second, Looker also provides users with a powerful analytics platform that delivers applications for business intelligence and use-case specific solutions such as Sales Analytics, as well as a flexible, embedded analytics product to collaborate on business decisions.’

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Deal Makes Google Cloud An ‘Analytics Powerhouse’

In Looker, Google Cloud got the best cloud business intelligence solution in the marketplace and “instantly becomes an analytics powerhouse,” according to analyst Hyoun Park, chief executive officer of Amalgam Insights, a technology research firm based in Arlington, Mass.

AWS already has Quicksight, but nobody uses it, Hyoun said, and Looker and Microsoft Power BI are far superior in their separate ways. The Looker/Google Cloud deal leaves AWS significantly behind its cloud competitors and in need of a better solution to analyze RedShift data, according to Park.

“Looker will provide Google both a leading cloud business intelligence solution to allow customers to analyze their data quickly, as well as the ability to better visualize how enterprises are using data in general,” Hyoun said. “This is especially important as Google learns how to support enterprise data in greater detail and start chipping away at Microsoft’s and Amazon's big head starts. And this acquisition jump-starts Google's ability to provide departmental- and vertical-specific cloud offerings to better support the business world.”

While Google has been very strong in AI, algorithms, machine learning and big data, it’s done very little to support business intelligence and analytics solutions, such as the standard reporting, data analysis and data querying that make up the majority of business analytics use cases, according to Hyoun.

“If you are an operations manager or a sales manager, you don't typically use Google to manage the metrics of your team, but you would use Looker,” he said. “So Looker ends up closing this practical gap between data and AI in the business world, which will be extremely useful for Google Cloud customers.”

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