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5 Things You Need To Know About Rackspace's Onica Acquisition

Rackspace is looking to supercharge its AWS professional services practice with an agreement to buy AWS partner Onica.

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A Tale Of Two Acquisition Strategies

Rackspace and Onica both rapidly scaled their services practices through strategic acquisitions to seize emerging market opportunities. But their respective inorganic growth strategies were a study in contrasts.

Once Rackspace pivoted toward supporting other cloud providers, it poured fuel on that managed cloud business by acquiring companies that brought under its roof a diverse array of IaaS and SaaS expertise.

Datapipe was an important player in the AWS ecosystem, but also had established a robust Microsoft Azure partnership. TriCore Solutions and RelationEdge added practices around Oracle, SAP and Salesforce.

Unlike Rackspace, Onica kept a narrow and deep focus on beefing up its AWS firepower.

Soon after being spun out of CorpInfo with $20 million in funding from Sunstone Partners, Onica bought Sturdy Networks and NetBrains, two fellow AWS consultancies that effectively operated as one company. In August 2018, Onica purchased TriNimbus Technologies.

While Onica, NetBrains, Sturdy and TriNimbus all focused on AWS, they mastered different market segments.

Sturdy and NetBrains added app development and IoT capabilities, enabling Onica to deliver infrastructure, cloud application and data engineering solutions. And TriNimbus extended the business into the important Canadian market, which was a major draw for Rackspace.

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